All brands want to connect with consumers. Problem is, consumers have a great deal of options available. Why is just your brand, just your product or service, right for them? And how do you convince them of this simple fact?
And of all the great things that you could say about your brand or product, what is the one thing (ok, maybe two) that will sway the consumer? What type of communication is right for your brand and why? Where and when? Much scratching of heads can be forgiven.
We see simplicity in all of this, however. Because as much as communication opportunities may have changed, the principles behind them remain the same regardless of the platform or medium. Our philosophy is always that that brands need to develop a strong strategic platform from which to create distinct creative ideas and campaigns. Regardless of the where, when, and how.