MTV Mastiff was born from a small range of television and video development and production companies. The group lacked a common and cohesive profile. Buddy was tasked with developing such an animal. The result was a modern yet timeless logo with a symbol language that plays off the two Ms of the Group’s name. The logo’s three towers also refer to the three Scandinavian countries that are the Group’s base. The task here was to combine the companies previous logos and profiles into one cohesive whole.