Buddy was asked to partner with Gothenburg based web agency Daddy to provide creative and copy work for the launch of Level Vodka. This product marked V&S AB’s (parent company to Absolut Vodka) first step into the super premium vodka segment. The resulting site garnered a great deal of international attention and won numerous prizes, including a Silver Lion at Cannes.

The site used the concept of balance to represent the product’s characteristic taste and to provide a stylish and interesting environment for the viewer to explore and manipulate objects while learning about the distinct characteristics that set this super premium vodka apart.