As part of the marketing effort for the new residential area Allarp, Laholmshem tasked Buddy with coming up with a way to communicate the attractiveness of an area that was yet to be built.

We developed a series of advertisements that communicated the area, but felt that was not quite enough to get people to envision their future in the area.

Our solution was to create a series of fictional characters living in Allarp and to trace their stories from the past and their relationships with the area to the future. This approach allowed us to paint a picture of how the municipality saw Allarp developing as well as to convey the allure that living in the area would soon provide.

These stories were published on Facebook and widely circulated. The new homes in Allarp quickly sold out.