In September 2013, Swedish migration authorities ruled that all Syrian asylum seekers will be granted permanent residency in light of the worsening conflict in Syria. Sweden was the first EU-country to make such an offer.

By 2015, the number of asylum seekers to Sweden had topped at just over 160,000. Naturally this decision put a great deal of stress upon local municipalities and their budgets. Response to this mass immigration was mixed, with some Swedes, fueled by far right groups and misinformation, strongly against any immigration at all.

Buddy was tasked by Laholm’s municipality to produce a brochure that would explain the realities of the situation to residents as well as conveying the many positive benefits of immigration.