H & X User Interface

Buddy was chosen to design a new touch screen graphical user interface for Hasselblad’s new mirrorless cameras. Together with the product and software managers we created an interface design that was rather revolutionary in the high-end camera market. The reactions from the market has been overwhelming, with several design accolades being bestowed upon the work. The project entailed the design of new icons, a new graphic expression, and a logical structure.