Over the years we have produced a huge range of materials for our client Hasselblad. Perhaps the largest print productions have been the numerous catalogues/brochures for the various camera lines and models. All Hasselblad catalogues serve numerous masters; they must present the relevant technical and photographic information, they must present an accurate description of the range and its capabilities and benefits, they must speak the language of photographers, and, naturally, they must contain a heap of stunning images. A particularly fun challenge has been producing informative and visually appealing materials for the Hasselblad H System as it has evolved from a film based system to a purely digital platform and claimed its place as the most advanced camera system in the world.