Jonsered.

And just where the heck is that, you ask?

Well, going against the stream is part of what we do.
We have usually, however, considered that to be more of a philosophical thing than a physical one.

Imagine our surprise, then, when we found ourselves moving outside of Gothenburg (and not to New York or Tokyo or Mumbai or even Bastardtown, Ireland or Accident, Maryland or Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch) (all real places, we promise), but to little old Jonsered, Sweden.

Or more accurately, to an old, until recently abandoned factory outside of Jonsered, which is like a stone’s throw from GBG center, but still…

It is, suffice it to say, an extremely cool place. (Even if it does take some time to get used to all the trees and birds and babbling brooks and all that other nature type stuff.)

To get here?

From the E20, take the Jonsered exit, drive through the tiny but ever so picturesque center of Jonsered, then turn left into the Jonsered Fabriker grounds. Parking is on the left, we are in the free-standing two story brick building to the right by the mill stream. If you are taking the train from Gothenburg central, it’s nine minutes to Jonsered station, then straight through the factory grounds to the mill stream and a sharp left. Either way, we’ll look forward to seeing you!