Whoa there, not like that. (Or at least it’s far too early on in our relationship to discuss such things.) What we mean is that we like weird ideas. Strange and kooky solutions. The more an idea or concept stands out, the better. Now that doesn’t necessarily mean the strangest ideas always make it to the end of the process (poor, misshapen toys that they are), but in our experience, at the very least, strange ideas often introduce a new way of looking at a problem. The oddest notion can lead to better, more conventional ideas.
Of course, sometimes even the very strangest notion gets wings and flies high. We love it when that happens.
Ideas with Legs
Time moves quickly. Big ideas sometimes have a shelf life much less than their budget.
That’s why we focus on ideas with legs.
Ideas with legs are a mash-up of big ideas, small ideas, and everything in between. Ideas that aren’t pegged to one medium or one particular trend. Ideas that are an integral part of your brand. Ideas that create feelings, emotions, and reactions. Ideas that deliver value. And last far past your quarterly budget or media spend.