We are trying really hard not to put in any flow charts here. Much as we may want to. And sometimes we really, really want to. But if we whittle things down, our process is actually very simple. Regardless of the client or project, we follow the same basic steps:
First, we ask tons of questions. We frown a lot. Then we ask more questions, make strange faces, sometimes go for long walks. All in an effort to discover exactly what is required of your communications. To discover relevancy. Because good ideas are only any good if they are relevant.
After we get the lay of the land, we deep dive into your business or market. We find out all there is to know and then more about the advantages and drawbacks of We presume nothing, question everything. We have been known to be somewhat obsessive about this stuff. Bear with us.
Once we know what we want to say and to whom, we develop and agree upon a direction and method. You are a big part of this process. Successful marketing strategy is always the result of teamwork and shared vision. This is not design by committee, it is using all the wisdom and experience at our disposal.
Here is the time of much coffee and long walks and complaints from those around us. The time when we find the most interesting and memorable way to get your customers to give us a little of their attention, to consider your offer or message, and to engage with what we are selling. We start with the knowledge that when communicating products and services to consumers, we’re interrupting their lives, we’re taking some of their valuable time. Our job is to make sure that the interruption is worthwhile – and hopefully even entertaining or rewarding. If it isn’t then we have all failed at our objective. And ultimately we will alienate your customers. We make sure not to do that. And to do the other thing.
And all that without a flow chart.
(OK, we do have a flow chart. It’s here if you want.)